We developed the social media strategy and helped build Facebook fans and Twitter followers for HoodiePet. HoodiePet increased its social media reach by 30 percent in just two weeks. HoodiePet is both a snuggly fleece hoodie and a plush toy that attaches with Velcro to the front pocket of the hoodie. HoodiePet is not just an item of clothing, but also an imaginative puppet that encourages creative play, while offering warmth and comfort for children ages 2 to 10.